Post by account_disabled on Mar 6, 2024 6:45:47 GMT
Social media marketing is no longer an optional activity for companies, but an effective strategy for generating important business opportunities by involving users. In particular, LinkedIn is the platform where the greatest number of professionals are concentrated; Making the most of this channel is essential to enrich your contact database. In today's article, we will talk about some best practices for increasing the number of followers of your company page and getting the most out of your LinkedIn marketing activities. The secrets of LinkedIn marketing to improve your business strategy LinkedIn is the social platform most suitable for the B2B world: it is a complete digital showcase that offers visibility to businesses and professionals.
Here are some data that demonstrate the Germany Phone Number potential of this social network: LinkedIn has more than 500 million members and over 250 million active users 40 % of active users access the platform every day Compared to Facebook and Twitter, LinkedIn is 277% more effective at generating leads (source: HubSpot ) LinkedIn is the channel chosen by 97% of content marketing strategies (source: Content Marketing Institute) Improving the visibility of the company page is essential to consolidate presence on social media, create engagement and generate new business opportunities. Below, a practical checklist with 4 activities to strengthen brand awareness and stand out as a leader in the sector.
Create a company page (or optimize the existing one) To integrate LinkedIn marketing into your strategy you need to optimize your company page (or create one, if you haven't had the opportunity to do so yet). First of all, it is good to make sure that the URL of the page is not the one generated automatically, but personalized with the name of the company, like this: linkedin.com/company/namecompany. New Call-to-action It's time to check the configuration of these sections: sector size of the company type of company picture profile cover image tagline description call to action (e.g. "visit the site") At this stage, it is essential to make some SEO adjustments to your LinkedIn profile that have an impact on indexing, the positioning of the page and the increase in its followers.linkedin marketing 2) Share original and interesting content Sharing interesting and updated content is the first rule for attracting quality traffic to the company website , but the same thing goes for social networks and LinkedIn in particular, which offers different options for interacting with users.
Here are some data that demonstrate the Germany Phone Number potential of this social network: LinkedIn has more than 500 million members and over 250 million active users 40 % of active users access the platform every day Compared to Facebook and Twitter, LinkedIn is 277% more effective at generating leads (source: HubSpot ) LinkedIn is the channel chosen by 97% of content marketing strategies (source: Content Marketing Institute) Improving the visibility of the company page is essential to consolidate presence on social media, create engagement and generate new business opportunities. Below, a practical checklist with 4 activities to strengthen brand awareness and stand out as a leader in the sector.
Create a company page (or optimize the existing one) To integrate LinkedIn marketing into your strategy you need to optimize your company page (or create one, if you haven't had the opportunity to do so yet). First of all, it is good to make sure that the URL of the page is not the one generated automatically, but personalized with the name of the company, like this: linkedin.com/company/namecompany. New Call-to-action It's time to check the configuration of these sections: sector size of the company type of company picture profile cover image tagline description call to action (e.g. "visit the site") At this stage, it is essential to make some SEO adjustments to your LinkedIn profile that have an impact on indexing, the positioning of the page and the increase in its followers.linkedin marketing 2) Share original and interesting content Sharing interesting and updated content is the first rule for attracting quality traffic to the company website , but the same thing goes for social networks and LinkedIn in particular, which offers different options for interacting with users.