Post by amirmukaddas on Mar 14, 2024 6:15:54 GMT
The strength of every company, whether small or large, is the construction of a brand with its own identity that makes it recognizable to customers. How do you make your mark? One of the most immediate and effective ways to do this is through a personalized object: the so-called PTO, or Promotion Through Object . Thanks to the promotion through an object you can easily reach the highest step of the Aaker Pyramid , which includes 4 levels of brand awareness: from completely ignoring a brand until the consumer not only knows and appreciates a brand, but consider it as your first choice when purchasing. Let's see in detail what PTO consists of and why it is so important even in the digital age. What is PTO and how is it done? PTO, as mentioned, is the promotion of your brand through objects: specifically, this particular strategy involves the delivery of a gadget as a gift, to increase awareness of a particular brand .
To have a noteworthy impact, the object must necessarily be personalized with the company logo. When choosing the gadget to give as a gift to your customers or future customers, the following aspects must be taken into consideration: in addition to the quality of the object, also its usefulness in daily life and its relevance to the brand identity. Once you have identified the profile of your typical customer, you will be able to choose whether to give them a technological Denmark Telegram Number Data gadget, an item of stationery, an item of clothing, a household item, etc. An example of the most successful gadgets are shopper bags personalized with your own logo, which can also be made online . The presence of the logo will serve to remind the customer at any time of the day who the author of the gift is. Digital marketing? Gadgets do not lose their importance Many may think, wrongly, that in the digital age there is no longer room for gadgets.
In reality, it's the exact opposite: in a world of promotion made of bits and pixels, physical objects appear like a breath of fresh air. It is no coincidence that, according to the PPAI report, 94% of people who have received a gadget remember where and when they received it. The impressions (i.e. the number of times the gadget is seen) that the company logo receives will be greater the more original and appreciated the gadget is by the customer. From this we can deduce all the power and impact of Promotion Through Object. PTO, in fact, helps the consumer to recognize a brand and leaves a tangible mark on customers, increasing their loyalty and bringing them to the top of the Aaker Pyramid. Finally, it is also a very economical marketing tool.
To have a noteworthy impact, the object must necessarily be personalized with the company logo. When choosing the gadget to give as a gift to your customers or future customers, the following aspects must be taken into consideration: in addition to the quality of the object, also its usefulness in daily life and its relevance to the brand identity. Once you have identified the profile of your typical customer, you will be able to choose whether to give them a technological Denmark Telegram Number Data gadget, an item of stationery, an item of clothing, a household item, etc. An example of the most successful gadgets are shopper bags personalized with your own logo, which can also be made online . The presence of the logo will serve to remind the customer at any time of the day who the author of the gift is. Digital marketing? Gadgets do not lose their importance Many may think, wrongly, that in the digital age there is no longer room for gadgets.
In reality, it's the exact opposite: in a world of promotion made of bits and pixels, physical objects appear like a breath of fresh air. It is no coincidence that, according to the PPAI report, 94% of people who have received a gadget remember where and when they received it. The impressions (i.e. the number of times the gadget is seen) that the company logo receives will be greater the more original and appreciated the gadget is by the customer. From this we can deduce all the power and impact of Promotion Through Object. PTO, in fact, helps the consumer to recognize a brand and leaves a tangible mark on customers, increasing their loyalty and bringing them to the top of the Aaker Pyramid. Finally, it is also a very economical marketing tool.